As the summer season winds down, here’s hoping you had a chance to take a vacation – or at least a long weekend. What, you didn’t leave your cubicle all summer? Well, you’re not alone. A 2006 New York Times article on the topic cites a study from research group The Conference Board that found [...]

Next to creating a business plan, a budget and setting up an office, selecting a name for your business is critical. You’re creating a first impression and you want to settle on something original and catchy but not so odd it’s hard for people to pronounce or spell. This is a great article on how [...]

How many e-mail newsletters do you receive in a given day? We’d guess half a dozen easily, especially if you subscribe to a few daily news blasts. It’s likely you don’t read all those word for word each day, but they do keep a brand, product or organization in front of your eyes – even [...]